Many clients spend time and money creating websites and printed material that look great, but they forget that it is the written content that will hold their readers' engagement.
The voice and style you use should change depending on your target market. Are you addressing a corporate audience who understands industry jargon, or will your readers respond to a style that is more chatty and friendly in tone?
Our experienced copywriters understand the difference between writing for the page and the screen. They are happy to: